Empowering Women Through Competitive Cycling

At Finish Line Racing, we are dedicated to not only achieving excellence in the sport of cycling but also empowering women and promoting gender equality. Join us in this journey and make a lasting impact through your sponsorship.

About Us

Our Team

  • Established: 2021

  • Base: Lincolnshire, UK

  • Status: UCI Continental Women's Cycling Team

  • Mission: To compete at the highest levels across the UK, Ireland, and Europe, while fostering the growth and development of our athletes.

Our Achievements

  • 2021: 21 race wins, 19 second places, 17 third places

  • 2022: Won team standings in both the Tour Series and British Circuit Race Series

  • 2023: Winner of the Lincoln GP and several races in Belgium and the UK

Sponsorship Opportunities

Title Sponsor

Benefits:

  • Co-naming rights with prominent logo placement on all team clothing, vehicles, and promotional materials.

  • Extensive media exposure through TV, social media, and press coverage.

  • Direct engagement opportunities at events and races.

Secondary Sponsors

Benefits:

  • Logo placement on race clothing, vehicles, and website.

  • Social media exposure from team and rider accounts.

  • Opportunities to join and support the team at events.

Product Sponsors

Categories:

  • Bike Partner: Branding within the female cycling market.

  • Equipment Partner: Exposure for power meters, components, tools, GPS.

  • Nutrition Partner: Visibility for energy drinks, gels, bars.

  • Wheel Partner: Promotion of race and training wheels.Clothing Partner: Brand association with race and training apparel.

Benefits to Sponsors

Brand Visibility

  • Media Exposure: Our races are widely covered on TV and social media, check out this video from Eurosport.

  • Social Media Reach: Our Instagram account reached 25,000 accounts in the last 90 days, with significant engagement growth.

  • Website Traffic: Over 400 monthly visitors with continuous growth. Feature your brand on our “sponsors” page and promote your products or services with a special offer in our online “shop”.

Website Visitors, YTD 24

Instagram Reach, May 24

Instagram Reach, May 24

Community Impact

  • Promoting Gender Equality: Align your brand with the movement for diversity and inclusion.

  • Supporting Women’s Sports: Be part of a progressive cause that breaks gender stereotypes.

Engagement Opportunities

  • Exclusive Content: Access to sponsor specific imagery and video produced by our in-house media team and opportunity to collaborate with us on your marketing campaigns.

  • Event Participation: Experience races from the team car and meet the athletes.

  • Marketing Campaigns: Leverage unique narratives and stories within women's sports.

“Seeing the growth and development of the riders is something special indeed. They are fantastic ambassadors for our brand”
— Phil Kelly, Pro-Noctis

Testimonials

“Our sponsorship motivates and inspires us. The team’s high performance culture is something we are very proud of”
— Stephen Fern, 200 Degrees Coffee
“The excellent TV and social media exposure has helped our brand grow rapidly. Being involved with such a successful team is a great asset”
— Alex Ingham, MI Supplies Ltd

Next Steps

Join us in making a difference

Let’s discuss how your sponsorship can empower women and elevate your brand

Contact Person: Rick Lister

Social Media Links